Challenge
Sunrate needed to understand the digital behavior of competitors and consumers in 7 APAC countries to form an effective GTM strategy, and an SEO strategy to transition to more organic brand building.
Solution
We analyzed Google Search data to uncover consumer insights and competitor positions, identifying key opportunities for market entry. Simultaneously, we developed an SEO strategy to transition from paid to organic traffic, focusing on keyword optimization and content reconfiguration.
Outcome
The project delivered a detailed SEO plan to boost organic traffic and a well-informed GTM strategy, setting the stage for Sunrate’s expansion in the APAC region.
